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FILE B-10
FILE 1: THE AI THREAT LANDSCAPE
- AI’s obsession with smoothness breeds sameness.
- When everything is effortless, nothing feels earned.
Convenience kills connection.
FILE 2: THE SCIENCE EVIDENCE
- Effort Heuristic: value tracks with effort.
- Desirable Difficulty: a little struggle cements learning.
- Peak–End Rule: intensity creates memory.
DECLASSIFIED EVIDENCE FILE - How Your Brain Is Wired: An Owner’s Manual
“The next time you find yourself leaping to an apparently inevitable conclusion, before asking yourself to confirm why you’re right, try looking for reasons why you may not necessarily be quite as right as you think you are, why, in fact, you might be wrong.” (p. 85)
“We often accept what is put in front of us and are happy to go with the flow, but that means accepting a choice that has been made for us—the default option. Companies often structure the choice architecture—the context in which our options exist—to ensure that we select the default: the option they want us to choose.” (p. 109)
“Monotony collapses time; novelty unfolds it.” (p. 141)
“…the key to keeping our brains sharp for as long as we can is to create new neural paths as often as we can.” (p. 141)
FILE 3: THE HUMAN EDGE OVER AI
- Friction signals value.
- Effort is the evidence of care.
FILE 4: INTELLIGENCE AND SKILLSETS GAINED
- Design for cognitive engagement, not ease.
- Builds memory through micro-struggle.
- Makes experience human again.