FILE B-04

File-004 | Talk 4 | Status:
Confidential
AI Counts Goosebumps. Humans Cause Them.
AI recognises emotion. Humans radiate it.
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FILE  1: THE AI THREAT LANDSCAPE

  • AI can read emotions but not raise them.
  • When everything becomes analysis, nothing becomes art.
  • Leaders who suppress feeling lose their most powerful lever: chemistry.

    You can’t automate awe.

FILE 2: THE SCIENCE EVIDENCE

  • Somatic Marker Hypothesis: feelings guide reason.
  • Emotional Contagion: moods spread through mirror neurons.
  • Peak–End Rule: memory follows emotion, not logic.

DECLASSIFIED EVIDENCE FILE - How Your Brain Is Wired: An Owner’s Manual

“Our brains look for patterns, and every decision is made in a context.” (p. 15)

“What other people do has a big impact on what WE do—the power of the herd instinct is great; we love to stick together.” (p. 15)

“The peak-end rule—first suggested by Daniel Kahneman and colleagues—is a memory heuristic where we judge our past experiences almost entirely on how they were at their peak (the most intense moment of the whole thing—good or bad) and how they ended.” (p. 95)

“There’s a pretty key factor in the peak-end rule: we apply it retrospectively. Therefore, it’s the remembering self who rates the event, not the experiencing self.” (p. 95)

🔗Extracts from How Your Brain Is Wired: An Owner’s Manual (Department B Press, 2025).

FILE 3: THE HUMAN EDGE OVER AI

  • Emotion turns noise intonarrative.
  • People follow energy, notinformation.

FILE 4: INTELLIGENCE AND SKILLSETS GAINED

  • Reinstates feeling as a strategic variable.
  • Turns empathy into ROI.
  • Builds emotional authority into leadership.
ESTABLISH CONTACT
AI Counts Goosebumps. Humans Cause Them.