FILE B-08

File-008 | Talk 8 | Status:
Confidential
AI Can Recommend; Only Humans Can Endorse.
Trust travels through people, not platforms.
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FILE 1: THE AI THREAT LANDSCAPE

AI floods feeds with recommendations,but none of them matter without human belief.
In an age of endless suggestions, endorsement is the new scarcity.

Algorithms distribute. People decide.

FILE 2:  SCIENCE EVIDENCE

  • Social Proof: we follow trusted humans.
  • Identity Signalling: endorsement = self-expression.
  • Emotional Contagion: feelings scale faster than facts.

DECLASSIFIED EVIDENCE FILE - How Your Brain Is Wired: An Owner’s Manual

“System One is behind our unconscious tendency to imitate the posture and behaviour of people with whom we interact (even that of complete strangers).  Research has found that physical mimicry of this kind facilitates smooth social interactions and increases liking…” (p. 31)

“Sometimes our perceptions of reality prompt us to anchor rather shakily on what turn out to be only perceptions, and we should beware of this.” (p. 39)

🔗 Extracts from How Your Brain Is Wired: An Owner’s Manual (Department B Press, 2025).

FILE 3: THE HUMAN EDGE OVER AI

  • AI spreads links. Humans spread belief.
  • Trust is the currency machines can’t mint.

FILE 4: INTELLIGENCE AND SKILLSETS GAINED

  • Convert data into advocacy.
  • Build communities that can scale trust.
  • Turns endorsement into momentum.
ESTABLISH CONTACT
AI shares content. Humans share conviction.