FILE B-0?

File B-00? | Talk ? | Status
Confidential
What Do You Want To Know?
Information moves fast. Conviction moves markets.
Your browser does not support the video tag.

FILE 1: THE AI THREAT LANDSCAPE

  • Accuracy is abundant; credibility is scarce
  • Facts inform, but beliefs transform.

FILE 2: THE SCIENCE EVIDENCE

  • Affect Heuristic: feelings filter facts.
  • Warmth–Competence: trust beats IQ.
  • Narrative Transportation: stories shift identity.

DECLASSIFIED EVIDENCE FILE - How Your Brain Is Wired: An Owner’s

“…if we don’t consider an argument from all sides before discussing it, we simply convince ourselves of our own rightness: ‘The more we talk politics, the more confident we can become that we’re right.’” (p. 85)

“News organizations seek out sensational news, and this fuels our availability bias and makes us think that these stories are more normal and representative of the bigger picture than is really the case.  Journalist David McRaney explains it thus:

‘If we see lots of shark attacks in the news, you think, “Gosh, sharks are out of control.” What you should think is, “Gosh, the news loves to cover shark attacks.” (p. 92)

🔗 Extracts from How Your Brain Is Wired: An Owner’s Manual (Department B Press, 2025).

FILE 3: THE HUMAN EDGE OVER AI

  • AI delivers data. Humans deliver meaning.

FILE 4: INTELLIGENCE AND SKILLSETS GAINED

  • Turns accuracy into affinity.
  • Build credible messengers.
  • Scale conviction, not just content.
ESTABLISH CONTACT
AI informs. Humans inspire.