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How Your Brain Is Wired: An Owner's Manual
What AI Tried to Silence
In a world where artificial intelligence threatens to commoditize thinking
itself, understanding how your brain actually works isn't just interesting
—it's your competitive advantage. This declassified report reveals the
neural wirings, cognitive biases, and behavioural patterns that make you
irreplaceably human.
Endorsed By:
Gives you the power to understand why you aren’t quite as rational as you think
Rory Sutherland, Deputy Chairman O&M. Author of Alchemy
Fast-paced, full of practical tips as well as deep insight, this is the best guide I know to the breakthroughs that are transforming our understanding of the human mind.
Mark Thompson, former CEO of the New York Time and BBC DG
What sets this excellent book apart is the excellent way it helps the general reader a. understand what use corporations and governments have made of the insights, and b. learn to counter the 'cognitive biases' that other books describe and swoon over. A properly useful addition to the popular neuroscience genre.
Mark Earls, Author of Herd
Whether you work in behavioural science or not, this is an essential read! It is full of fascinating insights that help explain why we do the things we do. The authors do a stellar job of taking a topic that is highly complex and explain its intricacies in a concise and clear way. It is well researched and - importantly - a really fun read.
Sarah Cary PwC