Crawford Hollingworth

Global pioneer in future trends and behavioural science

Crawford founded Headlight Vision in 1997 (which sold to WPP in 2003 and became The Futures Company). He also co-founded The Behavioural Architects in 2014. Two world-leading consultancies that have transformed how organisations understand people and inspire change. He now speaks regularly at conferences and client events around the world, helping leaders decode human behaviour and see the future more clearly. A Fellow of the Market Research Society, The Marketing Society and the Royal Society of Arts, Crawford has delivered keynotes and masterclasses for organisations across five continents, from London Business School, to Diageo and The Big Issue. With over 250 published articles and four decades of applied experience, he brings energy, evidence and fresh perspective to every audience-translating behavioural science into powerful, practical ideas for change.

Classified Highlights

Award-winning speaker: AURA Most Inspiring Speaker (2021), MRS Best Speaker (2019), AURA Most Inspiring Agency Speaker (2013) and ESOMAR Best Regional & Global Paper (2019).International keynote speaker for leading brands and global conferences. Author of 250+ published articles in New Scientist, The Behavioural Scientist, Market Leader and more. Founder of two world-leading consultancies: Headlight Vision and The Behavioural Architects. Co-Author of How Your Brain Is Wired – An Owner’s Manual 2023.

David Cunningham – Agent Handler

David is our C-Suite director of Agent Missions. He will identify the agent mission you need to grasp your
human advantage in this increasingly AI driven world.

David is a former field agent.  He has led innumerable high status strategy missions within large global organisations; including Coca-Cola, Cadbury Schweppes, Diageo and LVMH, through to private equity backed businesses and many smaller and not for profit businesses. David is a seasoned C-Suite level Director and Consultant/Asset. His missions have created step-change brand and company success.

David’s field knowledge helps him to understand your specific business need sand connect them to the right Department B classified brain files.

Classified Highlights of David’s Previous Missions:

He led two major behavioural modification programmes in Diageo & Accolade Wines – the details are classified intelligence.

He has field fame for creating and leading two marketing campaigns/missions that not only changed consumer and trade behaviour, but also political thinking.

He has led numerous other missions; delivering transformational growth for prestigious global brands, including Coca-Cola, Schweppes, Guinness, Jose Cuervo, Moet et Chandon, Veuve Clicquot, Krug, Dom Perignon and Belvedere Vodka. He prefers his stirred, not shaken.  

He has been awarded numerous medals for his missions; IPA Marketing Effectiveness Award Winner, Three Times Winner of The Beer Marketing Award for Outstanding Individual Contribution & Best Marketing Campaign.